Monday, November 21, 2011

Creative Brief - The Creek


Client Profile
The Creek is a unique dining experience founded in 1982. Resides just off the Fox River on the Fernsen Creek just north of downtown
St. Charles, Illinois. What makes the different from other restaurants is its location, particularly the location of the dining area. Most of the tables are located on a platform above the creek. The hills and trees on either side of the restaurant give it a secluded feel that is unlike any other eatery in the area.

The Restaurant
Here at The Creek, we strive to give an elegant eating experience that is perfect for dates, wedding rehearsal dinners and receptions, or any other reason to one has to go out for a fine meal. We feature a variety of food items, ranging from sandwiches and grill items to fish and salads. We also offer a large variety of fine wines, which we acquire from local wineries and various other sources.

Target Market
The primary target market is 25+ male and females who don’t mind spending a little extra for a different eating experience.

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